{"id":6820,"date":"2026-01-30T10:48:12","date_gmt":"2026-01-30T09:48:12","guid":{"rendered":"https:\/\/visobath.com\/misma-esencia-identidad-reforzada-nace-viso\/"},"modified":"2026-01-30T10:48:12","modified_gmt":"2026-01-30T09:48:12","slug":"misma-esencia-identidad-reforzada-nace-viso","status":"publish","type":"post","link":"https:\/\/visobath.com\/en-us\/misma-esencia-identidad-reforzada-nace-viso\/","title":{"rendered":"Same essence, reinforced identity: VISO is born"},"content":{"rendered":"

Brands evolve when they are clear about who they are and where they want to go.
\nToday we take a step forward and open a new stage: VISOBATH evolves and is now called VISO<\/strong>.<\/p>\n

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For years, VISOBATH has been the name that has accompanied us in our growth. A name that we are proud of and that has allowed us to get here, building our own way of understanding design and bathroom spaces. That essence is still intact. <\/p>\n

The change to VISO is the result of a natural evolution process. A deep reflection on our identity, our language and our way of communicating, with a clear objective: simplify to reinforce<\/strong>. To express ourselves in a more direct, contemporary and coherent way with the current moment of design and interior design. <\/p>\n

A more essential name, a clearer identity<\/h3>\n

VISO is a shorter, more open and more versatile name. A name that allows us to better project who we are today and where we want to go, while maintaining the values that have always defined us. <\/p>\n

This change is accompanied by a new visual identity and a new logo<\/strong>, developed from a more refined and essential language. A sober and timeless image, designed to coexist with different styles and to accompany contemporary projects naturally. <\/p>\n

What changes… and what remains<\/h3>\n

Although the name and image evolve, one thing remains the same:
is still the same team<\/strong>, with the same understanding of design, the same demand for quality and the same attention to detail.<\/p>\n

In this new stage, VISO maintains its commitment to offer bathroom furniture solutions that combine design and functionality<\/strong>, adapted to any style and with a clear vocation of service and proximity to our customers.<\/p>\n

VISO is an evolution, not a rupture.
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A clearer identity to move forward with the same essence.<\/p>\n

We are now VISO.
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